When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. So, how can startups create content that scales on every growth channel?
Director of Marketing at HubSpot for Startups, Amanda Sibley, will share the benefits of creating and distributing valuable, relevant, and consistent content. She’ll discuss how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence.
Amanda will also share how emerging technologies, such as AI and automation, can help improve your startup’s content curation.
What you’ll learn:
- How to build a solid content marketing strategy that attracts and retains customers
Best practices on setting up an SEO foundation
How to set up conversion touch points and conversion tracking for measuring ROI
Ways to use content marketing to drive conversations at each stage of the buyer journey
Insights on optimizing different forms of content for long-term usage
Drinks, food, and networking to follow.